Nine weeks,no surprises.
Great websites aren't acts of inspiration; they're acts of sequence. Here is ours — the same five phases, every engagement, refined with every launch.
Listen
We start with your numbers, your customers and your unfair advantages — not a moodboard. Interviews, analytics archaeology, and a hard look at what your market rewards.
Timeline
Week 1–2
You receive
A written brief we both believe.
Frame
Strategy becomes structure: positioning, sitemap, content model, performance budget and the one idea the whole experience will be remembered by.
Timeline
Week 2–3
You receive
The creative direction, signed.
Design
Identity, layout and motion designed in the browser's reality, not just in mockups. You see real pages early — and often.
Timeline
Week 3–6
You receive
A living design system.
Build
Production engineering in Next.js with accessibility, SEO and Core Web Vitals treated as requirements, not aspirations. Weekly staging links, zero surprises.
Timeline
Week 5–9
You receive
A launch-ready product.
Tend
Launch is the starting line. We measure, experiment and refine — so the site keeps earning its keep long after the confetti.
Timeline
Ongoing
You receive
Monthly impact reports.
Prove it small. Then let it run.
Websites are built once and refined. AI systems are proven first, trusted second, scaled third — so the lifecycle bends toward evidence: no big-bang builds, no demos that die in a drawer.
01
Assess
Week 1
We map how the work actually flows — where hours leak, where enquiries die, where knowledge hides. No AI talk yet; just an honest audit of the operation.
An AI opportunity map of your business.
02
Prioritise
Week 1–2
Every candidate use case is scored on payback and feasibility. Most lose. The one or two that win get a scope, a success metric and a budget — before anything is built.
A ranked roadmap with ROI logic you can challenge.
03
Pilot
Week 2–5
The smallest system that proves the value — a working assistant, agent or automation on your real data, measured against the metric we agreed. If it doesn't earn its keep, we say so.
A working pilot, measured honestly.
04
Integrate
Week 5–8
The pilot becomes infrastructure: wired into your CRM, tools and data, with role-based access, human approvals where they matter, and your team trained to trust it.
A production system your team actually uses.
05
Govern
Ongoing
AI systems drift; good ones are watched. Logging, monitoring, guardrail reviews and monthly reports on what the system did, what it cost and what it saved.
Oversight, and numbers that stay honest.